Vinod Dasari Restructures Top Management At Royal Enfield

April 22,2019

The new high profile CEO of Eicher Motors, Vinod Dasari revamps the organization structure at Royal Enfield, The premium motorcycle brand owned by Eicher Motors.

As part of the new structure, the company has segregated sales and marketing into two separate functions as against one team led by Shaji Koshy.

The company has moved back Pankaj Sharma to domestic operations as national sales head from his position of global customer experience head; Sharma will report to Shaji to manage a smooth transition on the completion of his extended term.

The company has given complete marketing responsibility to Shubhranshu Singh who was earlier global head of brands.

The biggest organization change in terms of senior managerial concentration is the creation of the chief commercial officer position under Lalit Malik, who is also the CFO of Eicher Motors with sales, marketing, service, finance, legal and admin reporting into him.

FY19 saw the lowest growth rate for Royal Enfield in almost a decade, Royal Enfield and Siddhartha Lal, MD, Eicher Motors acknowledged that the India business is facing challenges and it needs attention. He said while international markets will take time to evolve, the most important resources will be behind the India business and there is an urgency to get the India story back on track.

After the announcement of the new CEO, an annual meeting of the top 200 executives was held in Chennai where the strategic business plans were discussed, and then within a week, large scale transfers and new positions were announced. The aim is to reinforce the focus on the domestic market, protect the leadership and grow volumes in the face of a slowing market and rising competition.

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Image Source: BikeDekho

Author - Mastan Basha